Houjie Furniture Avenue and the Guangdong Modern International Exhibition Center are in Houjie Town, Dongguan, one of the main furniture-producing districts of Guangdong province. The avenue is lined with showrooms selling bedroom sets, sofas, dining furniture and other household pieces, while the exhibition center hosts large trade fairs, typically held twice a year, that draw domestic and international buyers. Prices commonly range from about CNY 1,000 for simple pieces to CNY 30,000 or more for large sets and high-end upholstered items.
The showrooms are largely factory-direct or factory-affiliated, so the goods are Chinese-made furniture in domestic and export-oriented styles, from modern minimalist to European-influenced designs. This is a shopping district for buyers furnishing a home or sourcing for a business rather than for souvenirs; no tourist trinkets are sold. Quality ranges from mass-market to solid-wood and leather pieces, so checking materials, joinery, foam density and finish is essential. Sales staff can usually explain material grades, and many showrooms offer made-to-order sizing.
Bargaining is standard, and prices are often negotiable by a substantial margin, particularly for multiple items or complete room sets. Payment is usually by bank transfer, WeChat Pay or Alipay, with deposits required for made-to-order pieces. Visitors from abroad should ask early about export packing, freight forwarding and delivery, since these can add significantly to the cost. Tourist tax refunds are not applicable to furniture purchases of this type.
The atmosphere is quiet and spacious compared with garment markets, with large air-conditioned showrooms and staff who follow visitors around. Fair periods are far busier, with crowded halls and higher hotel demand in Houjie. Food options are mainly local restaurants and cafes near the avenue and exhibition center, plus simple canteens at fair venues. Showrooms generally open about 9:00 AM to 6:00 PM daily, but hours vary by shop and fair schedule.
| Hours | About 9:00 AM - 6:00 PM daily; trade fairs run twice yearly |
|---|---|
| Price | CNY 1,000-30,000+ (USD 150-4,500+) per furniture piece |
| Address | Houjie Town, Dongguan (exhibition center listed on Furniture Houjie Town Rd 12) |
Location
Houjie Town, Dongguan (exhibition center listed on Furniture Houjie Town Rd 12)
22.9530, 113.6690 View on map
Highlights
- Showroom-lined avenue with bedroom sets, sofas and dining furniture
- Twice-yearly trade fairs at the Guangdong Modern International Exhibition Center
- Factory-direct pricing and made-to-order options
- Wide range from CNY 1,000 items to premium sets above CNY 30,000
Tips for visiting
- Check the fair calendar before visiting, as halls are crowded and hotels fill during trade shows.
- Ask about export packing and freight before agreeing to a price.
- Inspect joinery, foam density and finish rather than relying on photographs.
- Negotiate hardest on full room sets and multi-item orders.
- Expect deposits on made-to-order pieces and confirm the delivery timeline in writing.
Frequently asked questions
Is Houjie Furniture Avenue suitable for tourists?
It suits visitors furnishing a home or sourcing for a business. There are no souvenirs, and the showrooms are geared to larger purchases.
Can prices be negotiated?
Yes. Discounts are usually larger on multi-item purchases and complete room sets.
Can furniture be shipped abroad?
Many showrooms can arrange export packing and freight forwarding, though costs vary and should be confirmed before purchase.
When are the trade fairs held?
The exhibition center runs fairs twice a year. Exact dates change, so the schedule should be checked before travelling.