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Shopping · Capital Region, Reykjavik

Smáralind

  • SpecialtyFashion, sports, entertainment
  • HoursTypically Mon-Wed 11:00-19:00, Thu 11:00-21:00, Fri-Sat 11:00-19:00, Sun 13:00-18:00; confirm hours
  • PriceItems from ISK 2,000 (~$16)

Smáralind is Iceland's largest shopping mall, located at Hagasmári 1 in Kópavogur, a town that forms part of the Reykjavik capital area roughly 9 km from the city centre. Because it sits outside Reykjavik proper, it is a destination in its own right rather than a stop on a walking route, and it serves the many residents of the southern suburbs.

Iceland's largest shopping mall in Kópavogur about 9 km from the centre.

Smáralind is Iceland's largest shopping mall, located at Hagasmári 1 in Kópavogur, a town that forms part of the Reykjavik capital area roughly 9 km from the city centre. Because it sits outside Reykjavik proper, it is a destination in its own right rather than a stop on a walking route, and it serves the many residents of the southern suburbs. The mall brings together fashion, sports, electronics, homeware, beauty, toys, services and entertainment in one large indoor complex, which sets it apart from the smaller specialist shops and souvenir outlets of downtown Reykjavik. The brand mix combines international chains with Icelandic retailers, so visitors can compare prices on outdoor clothing, wool goods and Nordic design in a setting where most customers are locals rather than tourists. That makes authentic everyday goods easy to find, while tourist-style trinkets are less prominent. Prices are fixed and bargaining is not practised. Cards and mobile payments are accepted nearly everywhere, and cash is seldom needed. Visitors living outside Iceland can request a tax-free form for eligible purchases above the minimum amount per receipt, which is around ISK 6,000, and have it stamped at departure, so receipts and unused goods should be kept. Typical hours run from 11:00 to 19:00 on most days, until 21:00 on Thursday and from 13:00 to 18:00 on Sunday, though hours should be confirmed before visiting. The atmosphere is relaxed on weekday mornings, and it becomes busy on weekend afternoons, when families come for shopping and entertainment. Eating options include a food court, cafés and restaurants, so a full day can be spent inside. The building is organised around central concourses with major clothing, sports and electronics tenants as anchors and smaller boutiques along the corridors. Entertainment facilities attached to the complex make it popular with families, particularly in winter when outdoor activities are limited. Visitors normally arrive by city bus from central Reykjavik or by car, with ample parking around the building.

Practical information for Smáralind · Last updated September 2026
Hours Typically Mon-Wed 11:00-19:00, Thu 11:00-21:00, Fri-Sat 11:00-19:00, Sun 13:00-18:00; confirm hours
Price Items from ISK 2,000 (~$16)
Address Hagasmári 1, 201 Kópavogur

Location

Hagasmári 1, 201 Kópavogur

64.1004, -21.8832 View on map

Highlights

  • Iceland's largest shopping mall, at Hagasmári 1 in Kópavogur
  • Wide range of fashion, sports, electronics and homeware retailers
  • Mix of international chains and Icelandic brands
  • Food court, cafés and entertainment under one roof

Tips for visiting

  • Allow travel time: the mall is about 9 km from central Reykjavik, reached by bus or car.
  • Confirm hours first, as Sunday opens only in the afternoon and Thursday runs later.
  • Request a tax-free form at the till for eligible purchases and keep receipts.
  • Visit on weekday mornings to avoid weekend family crowds.
  • Use a card or phone; prices are fixed and bargaining is not customary.

When to visit

Weekday mornings are the quietest, while weekend afternoons draw family crowds. The mall is especially useful in winter and in wet or windy weather.

Accessibility

The mall is a large indoor building with lifts and escalators, and is generally suitable for wheelchair users. Parking is available around the complex.

Frequently asked questions

Where is Smáralind?

It is at Hagasmári 1 in Kópavogur, about 9 km from central Reykjavik.

Is Smáralind the biggest mall in Iceland?

Yes, it is generally described as Iceland's largest shopping mall.

What are the opening hours?

Typically Monday to Wednesday 11:00-19:00, Thursday 11:00-21:00, Friday and Saturday 11:00-19:00 and Sunday 13:00-18:00. Confirm hours before visiting.

Are there places to eat?

Yes, the mall has a food court, cafés and restaurants.

Ready to book

Smáralind

Visit smaralind.is