Formerly Hotel Savoy, this renovated boutique hotel on Geula Street offers 54 rooms with vintage charm near the beach. The rooftop bar, central location, and mid-century modern design appeal to style-conscious travelers on a budget.
Margosa Hotel occupies the former Hotel Savoy building on 6 Geula Street in Tel Aviv's north-central HaYarkon neighbourhood, a short walk from the Mediterranean beachfront and the lively bar and restaurant district of Dizengoff Street. The property was renovated and rebranded as Margosa, retaining the original mid-century modern bones of the Savoy structure and overlaying them with a design scheme that emphasises vintage materials: terracotta tiles, rattan furniture, warm-toned concrete, and locally crafted ceramics.
The hotel offers 54 guest rooms across several floor categories, from compact standard doubles to larger rooms with glimpses of the sea. All rooms feature quality bedding, individually controlled air conditioning — essential given Tel Aviv's humid Mediterranean summers — and modern shower bathrooms. The design deliberately avoids corporate-hotel uniformity, with each room carrying slight variations in colour palette and artwork selection. Free Wi-Fi is available throughout the property. A complimentary breakfast is included in most rate plans, served in a ground-floor dining space styled in keeping with the hotel's vintage aesthetic.
The rooftop bar is the property's most celebrated feature — a social venue with a 360-degree panorama sweeping from the Mediterranean horizon to the west across Tel Aviv's dense urban fabric to the east. On clear days, the Judean Hills are visible from the upper terrace. The bar draws a cosmopolitan mix of hotel guests and local Tel Avivians, particularly on Friday and Saturday evenings when the city's nightlife begins to peak. Israeli craft cocktails and locally sourced wines feature prominently on the menu.
Tel Aviv's main Frishman Beach is reachable on foot from Geula Street in approximately 10 minutes, making the hotel a practical base for beach mornings combined with city exploration in the afternoon. Bicycle rentals are available at the hotel — an increasingly popular way to navigate Tel Aviv's flat cycle lanes — and the concierge advises on routes along the beachfront promenade stretching from Jaffa in the south to the Reading neighbourhood in the north.
The Carmel Market, Tel Aviv's principal outdoor food market, is a 15-minute walk south through the Rothschild Boulevard area, while the vibrant nightlife clusters of Allenby Street and the Florentin district are accessible within 20–25 minutes on foot. Laundry service is available from the front desk.
Amenities
- rooftop bar
- free WiFi
- breakfast included
- concierge
- near beach
- bike rentals
- laundry service
Location
6 Geula Street, Tel Aviv
32.0799, 34.7713 View on map
Highlights
- Rooftop bar with panoramic Mediterranean and cityscape views, popular with guests and locals
- Restored mid-century Hotel Savoy building with vintage-modern design across 54 rooms
- 10-minute walk to Frishman Beach and Tel Aviv's central Mediterranean beachfront
- Bicycle rentals available for exploring Tel Aviv's extensive flat cycle lane network
- Centrally located near Dizengoff Street dining, Carmel Market, and Old Jaffa
Tips for visiting
- The rooftop bar is extremely popular on Friday evenings; arrive before 8 PM during peak season to secure a good seat with sea views.
- Bicycle rental from the hotel is often the fastest way to reach Jaffa's old port — approximately 25 minutes south along the beachfront cycle path.
- Tel Aviv's beach promenade is at its most enjoyable early morning and at sunset; midday in summer (July–August) is intensely hot and humid.
- Complimentary breakfast is included in most rates — the spread typically includes Israeli cheeses, eggs, fresh bread, and seasonal fruit. Confirm inclusion when booking.
- Parking in the HaYarkon district is limited and metered; guests arriving by car should identify nearby municipal lots on Geula Street before arrival.
Accessibility
The hotel is a renovated mid-century building. Lift access is available to upper floors. Full accessibility for wheelchair users across all room categories and communal areas has not been independently confirmed. Guests with mobility requirements should contact the hotel directly to discuss available room configurations before booking.
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Frequently asked questions
Is Margosa Hotel the same as the old Hotel Savoy Tel Aviv?
Yes. Margosa Hotel is the renovated and rebranded successor to Hotel Savoy, which occupied the same building on Geula Street. The property was extensively refurbished while retaining the original mid-century building structure and urban character.
How close is the hotel to Tel Aviv's beaches?
The hotel is approximately a 10-minute walk from Frishman Beach, one of Tel Aviv's most popular central beaches. The full Mediterranean beachfront promenade stretches for several kilometres in both directions from this point.
Is breakfast included?
Breakfast is included in most rate plans. The morning meal is served in the ground-floor dining area and features a standard Israeli spread of salads, cheeses, breads, and eggs. Some discounted rates may be room-only; confirm inclusion at the time of booking.
Does the hotel have parking?
The hotel does not operate a dedicated parking facility. Street parking in the HaYarkon area is metered and can be scarce during peak periods; guests arriving by car should plan to use nearby municipal car parks on Geula Street or the adjacent streets.