French-Japanese fashion brand's cafe serves excellent espresso drinks and pastries in stylish minimalist settings. Multiple Tokyo locations each with unique design. Perfect for coffee and people-watching in trendy neighborhoods. Matcha latte particularly popular.
Cafe Kitsuné is the cafe arm of Maison Kitsuné, a Paris-founded fashion and music label that opened its Tokyo flagship and cafe in Aoyama in 2015, establishing itself as one of the defining lifestyle destinations of the neighbourhood. The brand's dual identity — fashion house and specialty coffee operator — means the cafe functions simultaneously as a retail space and a precision coffee bar, with the Aoyama location at 4-15-3 Jingumae selling apparel, accessories, and records alongside lattes, matcha drinks, and a small selection of pastries. The espresso programme uses carefully sourced beans prepared by trained baristas to a consistent standard. The signature Cafe Kitsuné latte arrives in a cup marked with the fox logo that has become one of Tokyo's most photographed coffee products. The matcha latte is particularly popular and uses a high-grade ceremonial-style powder that delivers a sharp, grassy flavour without excessive sweetness. Interior design across all Tokyo Cafe Kitsuné locations — including the Palais Royal Garden-inspired outdoor seating at Aoyama and branches in Shinjuku Isetan and other locations — is minimalist and considered: white walls, natural wood, and the fox motif woven into every surface. The brand has expanded Cafe Kitsuné across Asia, Europe, and the United States, but the Tokyo Aoyama flagship retains the original energy of a neighbourhood coffee spot where fashion industry workers, stylists, and Omotesando shoppers converge. The small outdoor terrace at the Aoyama location is one of Tokyo's most pleasant spots for morning coffee when the weather permits.
Signature dishes
- Latte — ¥600
- Matcha Latte — ¥700
Good to know
- Hours
- 8:00 AM - 8:00 PM (varies)
- Reservations
- Walk-in only
Location
Multiple Tokyo locations; Aoyama: 4-15-3 Jingumae, Shibuya City
35.6661, 139.7093 View on map
Highlights
- Fashion-house coffee bar by Maison Kitsuné — espresso, matcha, and records in a minimalist space
- Aoyama flagship at 4-15-3 Jingumae with outdoor terrace — one of Tokyo's most pleasant coffee spots
- High-grade matcha latte with sharp grassy flavour, consistently ranked among Tokyo's best
- The fox-logo latte cup is one of Tokyo's most widely photographed coffee presentations
- Fashion and music retail alongside the coffee bar — browsing records and apparel with coffee in hand
Tips for visiting
- The outdoor Aoyama terrace is best on a clear morning between 9 AM and 11 AM before the crowds build
- The matcha latte is widely regarded as superior to the standard espresso drinks — worth prioritising
- The Shinjuku Isetan location is more sheltered for rainy days with easier accessibility from the station
- Weekday mornings are significantly quieter than weekends for seating at the Aoyama location
- Limited edition seasonal drinks and collaborations appear regularly — the brand's Instagram announces them
Accessibility
The Aoyama flagship is in a ground-floor commercial building with step-free entry from the pavement. The outdoor terrace is at street level. Internal seating is limited and the space can become congested. The Shinjuku Isetan branch benefits from full department store accessibility infrastructure.
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Frequently asked questions
What is Maison Kitsuné?
Maison Kitsuné is a Paris-founded fashion label and music imprint that expanded into cafe operations. The dual-identity brand, founded by Masaya Kuroki and Gildas Loaëc, is known for blending French aesthetic sensibility with Japanese craft precision in both fashion and coffee.
Where are the Tokyo Cafe Kitsuné locations?
The flagship is at 4-15-3 Jingumae, Shibuya City (Aoyama/Omotesando area). Additional Tokyo branches operate in Shinjuku Isetan, Shibuya, and Marunouchi. Each location has a distinct design interpretation of the fox-and-minimalism aesthetic.
What is the most popular drink at Cafe Kitsuné?
The matcha latte is consistently the top-selling item and is made with high-grade ceremonial matcha. The house latte in the signature fox-logo cup is the second most popular and the most photographed.
Does Cafe Kitsuné sell food?
A small selection of pastries — typically croissants, financiers, and seasonal items from a partner bakery — is available alongside the drinks menu. The food menu is intentionally limited; the focus is on coffee and matcha.
How much do drinks cost at Cafe Kitsuné?
Lattes are approximately ¥600 and the matcha latte approximately ¥700. Pastries are ¥300–500. Prices are consistent with mid-range Tokyo specialty coffee pricing.