Pronto

Pronto is a Japanese cafe-bar chain that operates a dual-format model unique within the country's food service landscape: by day it functions as a cafe serving coffee, light meals, and pastries; by evening it transforms into a casual standing or seated bar serving beer, wine, cocktails, and sake alongside simple food accompaniments. The concept was developed by Suntory when the chain was founded in Tokyo in 1986 as a vehicle for the beverage company's bar service at affordable price points in business district locations. The cafe morning and afternoon service offers blend coffee from ¥300, pasta lunch sets at approximately ¥750, and sandwiches or pastries throughout the day. WiFi and power outlets are available at most locations, which makes Pronto a practical choice for remote working and extended stays. The evening bar service typically begins at 5 PM or 6 PM depending on location and offers a standing bar counter with beer from ¥400, wine from ¥500, and shochu or whisky highball at ¥400–500. This dual model appeals particularly to salaried office workers in central business districts who use the same location for a morning meeting coffee and an after-work drink without switching venues. Food during bar hours tends toward light pub snacks including karaage chicken, edamame, and bar-style finger food. The chain operates primarily in Tokyo's business districts including Marunouchi, Shinjuku, and Shibuya, as well as in Osaka and Nagoya. For travellers, Pronto offers a convenient and inexpensive place to drink in the evening in central locations that are easy to find, without the intimidation of entering a traditional Japanese izakaya solo.