Open Travel Guide
Shopping in Paraguay

Paraguay Shopping Guide 2026

Where to shop in Paraguay — from market halls to design districts, with bargaining notes where they apply.

The short answer: start with Mercado 4, Itauguá Artisan Market and Areguá Artisan Market. This guide profiles 5+ markets and shopping districts in Paraguay, with prices, timing, and the practical notes that decide whether each one earns a place in your plan.

Paraguay, the heart of South America, offers a unique blend of Guaraní indigenous culture and Spanish colonial heritage. From the vibrant capital of Asunción along the Paraguay River to the historic Jesuit Missions and the stunning natural beauty of the Chaco region, this landlocked nation provides an authentic South American experience away from typical tourist crowds.

Best souvenirs

Authentic items worth bringing home.

Souvenir

Ñandutí Lace

Intricate spider-web lace made in Itauguá, one of Paraguay's most iconic handicrafts with colorful geometric patterns. Available as tablecloths, doilies, and decorative items.

Price: $5-80

Where: Itauguá artisan market, Mercado 4, Asunción handicraft shops

Souvenir

Paraguayan Harp

Handcrafted traditional harps made by skilled artisans in Luque, central to Paraguayan folk music. Smaller travel-size versions available for purchase.

Price: $150-800

Where: Luque guitar and harp workshops, specialty music stores

Souvenir

Ao Po'i Embroidery

Delicate hand-embroidered cotton fabric unique to Paraguay, featuring intricate floral designs. Used for clothing, tablecloths, and decorative items.

Price: $15-100

Where: San Miguel artisan market, Asunción craft fairs, Mercado 4

Souvenir

Areguá Pottery

Hand-painted ceramics crafted by artisans in the colonial town of Areguá, featuring indigenous motifs and bright colors. Plates, vases, and decorative pieces.

Price: $8-60

Where: Areguá artisan shops along main street, weekend markets

Souvenir

Yerba Mate & Tereré Kit

Paraguay's national drink set including yerba mate blend, guampa (drinking vessel), and bombilla (metal straw). Essential for experiencing Paraguayan culture.

Price: $10-40

Where: Mercado 4, supermarkets, specialty stores throughout Asunción

Souvenir

Filigree Jewelry

Gold and silver filigree jewelry crafted with exceptional skill in Luque, featuring delicate twisted wire work forming flowers and geometric patterns.

Price: $20-200

Where: Luque jewelry workshops, Asunción boutiques

Souvenir

Poyví Hammock

Handwoven cotton hammocks in traditional Paraguayan styles, perfect for home use. Durable and crafted with indigenous weaving techniques.

Price: $25-70

Where: Mercado 4, roadside markets, indigenous craft stalls

Traditional markets

Where locals shop and travellers find treasures.

Market

Mercado 4

Latin America's largest informal market covering several city blocks, selling everything from fresh produce and electronics to handicrafts and clothing. A genuine slice of Paraguayan daily life.

Where: Pettirossi, Asunción

Hours: Daily 6:00 AM - 6:00 PM

Market

Itauguá Artisan Market

Open-air market dedicated to the famous ñandutí lace craft, where artisans weave intricate patterns using traditional methods. Best visited weekday mornings when craftswomen actively weave.

Where: Central square, Itauguá, 30km from Asunción

Hours: Daily 8:00 AM - 5:00 PM

Market

Areguá Artisan Market

Weekend market in the charming colonial town on Lake Ypacaraí, featuring ceramics, paintings, jewelry, and local strawberry products from numerous artists and craftspeople.

Where: Main street, Areguá

Hours: Saturday-Sunday 9:00 AM - 5:00 PM

Market

Luque Craft District

Cluster of workshops and shops in Paraguay's 'City of Guitars' where artisans produce handmade harps, guitars, and filigree jewelry. Tours of workshops available.

Where: Centro, Luque

Hours: Monday-Saturday 8:00 AM - 5:00 PM

Market

Mercado Municipal de Encarnación

Traditional covered market in Paraguay's second-largest city offering fresh produce, local spices, handicrafts, and border trade goods from nearby Argentina.

Where: Centro, Encarnación

Hours: Daily 7:00 AM - 5:00 PM

Shopping districts

Neighbourhoods known for retail.

Shopping district

Villa Morra

Asunción's most fashionable neighborhood with boutique stores, international brands, and modern shopping centers along Mariscal López avenue. Popular with middle and upper class Paraguayans.

Best for: Fashion, electronics, dining

Shopping district

Shopping del Sol

Premier shopping destination in Asunción with department stores, restaurants, cinema, and supermarket. Air-conditioned comfort makes it popular during hot summer months.

Best for: International brands, electronics, food court

Shopping district

Historic Center (Centro Histórico)

Palma and Estrella streets in downtown Asunción lined with small shops, souvenir vendors, and traditional commerce. Authentic Paraguayan shopping experience at budget prices.

Best for: Souvenirs, traditional goods, local products

Shopping district

Ciudad del Este Commercial District

One of the world's largest duty-free shopping areas near the Brazil border, offering electronics, perfumes, and goods at significant discounts. Draws millions of Brazilian shoppers annually.

Best for: Electronics, perfumes, luxury goods at lower prices

Malls & modern shopping

Air-conditioned, international brands, and food courts.

Mall

Shopping del Sol

Asunción's flagship mall with over 150 stores, cinema, food court, and supermarket. Houses major international brands alongside local retailers. Free parking available.

Hours: Monday-Saturday 10:00 AM - 10:00 PM, Sunday 11:00 AM - 9:00 PM

Mall

Paseo La Galería

Modern shopping center in Villa Morra district with boutique stores, restaurants, and café spaces. More intimate than Shopping del Sol with upscale atmosphere.

Hours: Daily 10:00 AM - 10:00 PM

Mall

Shopping Mariscal López

Mid-size mall on Asunción's main commercial avenue with fashion stores, electronics shops, and food court. Convenient for travelers staying in Villa Morra area.

Hours: Monday-Saturday 10:00 AM - 9:00 PM, Sunday 11:00 AM - 8:00 PM

Mall

Monalisa Shopping (Ciudad del Este)

Large commercial center in Ciudad del Este specializing in electronics, perfumes, and imported goods. Multiple floors of vendors offering duty-free pricing near Brazil border.

Hours: Daily 8:00 AM - 7:00 PM

Bargaining tips

Negotiate like a local.

Tip

Bargaining is expected at Mercado 4 and informal markets but not in malls or formal stores

Tip

Start by offering 60-70% of the initial price and work toward a middle ground

Tip

Buying multiple items from the same vendor often leads to better deals

Tip

Cash payments typically receive better prices than card transactions at markets

Tip

Prices in Ciudad del Este are negotiable especially when buying multiple electronics items

Customs & restrictions

What you can and can't take home.

Important

Restrictions: Cannot export pre-Columbian artifacts, indigenous cultural items, or native wildlife. Antiques require documentation.

Tax Refund: No formal VAT refund system for tourists currently in operation

Duty Free: Travelers can import up to $300 worth of goods duty-free. Ciudad del Este has special duty-free zone status.

Shipping: International shipping available from Asunción post office and private courier services. Fragile handicrafts best hand-carried.