San Francisco's landmark marketplace at the foot of Market Street features artisan food producers, specialty restaurants, and a renowned Saturday farmers market with local Bay Area farms.
The Ferry Building Marketplace in San Francisco occupies the ground floor of the historic Ferry Building, a Beaux-Arts landmark completed in 1898 at the foot of Market Street on the Embarcadero waterfront. Following a major restoration completed in 2003, the building was transformed from a neglected transit hub into one of the most celebrated artisan food marketplaces in the United States. The interior marketplace runs the full length of the building along a grand ground-floor nave, housing approximately 40 permanent tenants — the majority of which are specialty food producers, artisan purveyors, and quality restaurants. Vendors include celebrated Northern California institutions such as Cowgirl Creamery, Acme Bread Company, Recchiuti Confections, and Hog Island Oyster Co., each representing a pillar of the Bay Area's farm-to-table food movement. The marketplace is overwhelmingly focused on authentic, high-quality goods rather than tourist merchandise — visitors come specifically to purchase artisan cheeses, locally roasted coffee, organic olive oil, handmade chocolates, and freshly baked bread. The celebrated Saturday Ferry Plaza Farmers Market draws Bay Area farmers and artisan producers from across California's Central Valley, Marin County, and the greater Bay Area, operating along the Embarcadero promenade outside the building. The farmers market is among the most respected in the country for the quality and variety of its certified organic produce, heritage meats, and specialty items. Payment is accepted by card virtually everywhere inside the marketplace. Prices reflect the premium quality of goods — artisan cheeses typically range from $8 to $30 per piece and bread loaves from $6 to $12. The building is easily accessible by foot from the BART Embarcadero station, by ferry from Marin County and Oakland, and by Muni streetcar along Market Street.
Highlights
- Shop artisan cheeses at Cowgirl Creamery, freshly baked bread at Acme Bread, and hand-crafted chocolates at Recchiuti Confections
- Attend the acclaimed Saturday Ferry Plaza Farmers Market along the Embarcadero waterfront with over 100 local producers
- Dine on fresh-shucked oysters at Hog Island Oyster Co. with views across San Francisco Bay
- Walk the full-length nave of the restored 1898 Beaux-Arts Ferry Building to experience all marketplace tenants
- Watch Bay Area ferries arrive from Marin and Oakland at the building's historic docking terminals
Tips for visiting
- The Saturday farmers market runs 8AM-2PM rain or shine and is best visited before 10AM for the shortest queues and freshest selection
- Tuesday and Thursday morning farmers markets (10AM-2PM) are significantly smaller but far less crowded than Saturday
- Bring an insulated tote bag if purchasing cheese or seafood, especially during warm summer months
- Parking along the Embarcadero is limited and metered; BART to the Embarcadero station is the most convenient option
- Many shops close by 6PM or 7PM — plan a weekday afternoon visit rather than after-work hours for the full vendor selection
Frequently asked questions
Is the Ferry Building Marketplace open every day?
The indoor marketplace shops are generally open Monday through Friday from around 10AM to 7PM, with reduced Sunday hours. The Ferry Plaza Farmers Market operates outdoors on Tuesday, Thursday, and Saturday mornings. Individual tenant hours vary slightly.
Is the Ferry Building focused on tourists or locals?
The marketplace is primarily patronized by San Francisco residents, Bay Area food enthusiasts, and Financial District professionals. While tourists are welcome and common, the artisan food focus and premium price points reflect a local, quality-driven audience rather than a souvenir market.
Are the goods at the Ferry Building organic and locally sourced?
The majority of permanent tenants source ingredients from Bay Area and California farms, and many products carry certified organic status. The Saturday farmers market requires vendors to grow or produce what they sell within California.
Can visitors eat at the Ferry Building without shopping?
Yes, several restaurants and oyster bars within the building offer sit-down and counter dining. Hog Island Oyster Co. is a full-service restaurant, and multiple vendors offer prepared foods and drinks for immediate consumption.
How accessible is the Ferry Building by public transit?
The Embarcadero BART and Muni Metro station is located directly at the building's doorstep. Ferry services from Marin County, Oakland, and other Bay Area points dock at the Ferry Building terminal, and the F-Market historic streetcar line stops directly outside.