Vienna is the capital and largest city of Austria, serving simultaneously as a federal state. One of Europe's most culturally rich capitals, Vienna was the seat of the Habsburg dynasty for centuries and remains a global center for music, art, architecture, and intellectual life. Its historic center is a UNESCO World Heritage Site.
Best souvenirs
Authentic items worth bringing home.
Mozartkugeln
Pistachio, marzipan, and nougat chocolate balls. Best bought from Demel or Café Sacher rather than airport shops.
Sachertorte
Vienna's iconic chocolate cake with apricot jam glaze. Hotel Sacher ships worldwide. Demel has its rival version.
Augarten Porcelain
Vienna's imperial porcelain manufactory, making fine porcelain since 1718. A beautiful luxury souvenir.
Where: Augarten factory shop, Augarten 1020 and boutiques
Klimt prints and reproductions
High-quality Klimt The Kiss prints, scarves, and jewellery available at Belvedere museum shop.
Loden coat
Traditional Austrian wool coats from Loden-Plankl or Wien Mitte shops. Practical and stylish.
Viennese coffee blends
Coffee blends from Julius Meinl or Hochgrat. Vienna has a historic coffee culture dating to 1683.
Lipizzaner memorabilia
Official Spanish Riding School merchandise — books, prints, figures.
Swarovski crystal
Austrian crystal from Swarovski, with shops throughout Vienna.
Naschmarkt pickles and preserves
Artisan pickles, olive oils, and preserves from Naschmarkt vendors.
Vintage items from Flohmarkt
Every Saturday at the Naschmarkt flea market — old maps, postcards, porcelain, jewellery.
Traditional markets
Where locals shop and travellers find treasures.