Kochi Prefecture occupies the southern face of Shikoku island, where the Pacific Ocean meets rugged mountain wilderness. The capital city of Kochi preserves one of Japan's twelve original feudal castles while serving as the birthplace of Sakamoto Ryoma, the revolutionary who helped end the samurai era. Kochi's remote geography has kept its culture fiercely independent and its natural landscapes largely unspoiled, from the crystal-clear Shimanto River to the dramatic sea cliffs of Cape Ashizuri.
Cultural orientation
Essential context for travellers.
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Do's and don'ts
Quick guide to local norms.
Do
- Learn a few words of Japanese — even 'arigatou gozaimasu' (thank you) generates enormous goodwill
- Try katsuo tataki even if squeamish about raw fish — the searing technique makes it approachable
- Accept food or drink offered by locals with both hands and a bow
- Sort rubbish carefully — Japanese cities have strict recycling rules (see bin labels for PET/burnable/non-burnable)
- Carry cash — Kochi's rural businesses and small restaurants are predominantly cash-only
- Pre-book dinner at popular restaurants, especially during Yosakoi Festival week
Don't
- Do not eat while walking in public — take food to a bench or designated eating area
- Do not stick chopsticks upright in a bowl of rice (funeral symbolism)
- Do not pass food chopstick-to-chopstick (also funeral symbolism)
- Do not raise voice or show anger publicly — composure is highly valued
- Do not enter temple or shrine buildings without removing shoes when signposted
- Do not take photographs inside Hirome Market stalls without asking permission
Etiquette by setting
How to navigate everyday situations.
Useful phrases
A few words go a long way.
Kochi e yokoso
Welcome to Kochi
Katsuo tataki wo hitotsu onegaishimasu
One katsuo tataki, please
Arigatou gozaimasu
Thank you very much (formal)
Sumimasen
Excuse me / I'm sorry (use to attract attention)
Eigo wa hanasemasu ka?
Do you speak English?
Kore wa ikura desu ka?
How much is this?
Tram-jo wa doko desu ka?
Where is the tram stop?
Ryugado made iku ni wa?
How do I get to Ryugado Cave?
Religion & spirituality
Understanding faith in Kochi.
Items:
- Religion
- Shinto
- Prevalence
- Very widespread; Tosa Jinja and Kochi Jinja are major local shrines
- Visitor etiquette
- Wash hands at temizuya (water basin) before approaching main hall; bow twice, clap twice, bow once at main shrine
- Religion
- Buddhism
- Prevalence
- Significant; Chikurinji Temple (Godaisan) is one of 88 Shikoku Pilgrimage temples
- Visitor etiquette
- Dress respectfully; incense sticks available to burn (¥100–200); photography usually permitted in grounds