Miyagi Prefecture occupies the heart of Japan's Tohoku region, anchored by Sendai, the largest city in northeastern Japan. The prefecture is famed for Matsushima Bay, ranked among Japan's three most scenic views, where more than 260 pine-clad islets emerge from calm waters. Sendai itself thrives as a vibrant metropolis known for its tree-lined boulevards, the legacy of feudal lord Date Masamune, and a food scene anchored by tender beef tongue, fresh oysters, and sea urchin from the Pacific coast.
Family activities
Engaging experiences for travellers of every age.
Sendai Umino-Mori Aquarium
Matsushima Bay Boat Cruise
Zaou Fox Village (Miyagi Zaou Fox Village)
Naruko Kokeshi Doll Painting Workshop
Sendai-umino-Mori Aquarium Penguin Walk
Onsen Ryokan Family Stay (Naruko or Akiu)
Zuiganji Temple Cave Carvings
Ishinomaki Manga Museum
Family-friendly hotels
Accommodation designed with families in mind.
Matsushima Century Hotel
Hotel Metropolitan Sendai East
Naruko Onsen Takimoto Ryokan
Dining with kids
Eating out as a family.
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Family travel tips
Practical advice for stress-free family trips.
Build downtime into every day — over-scheduled kids melt down faster than tired adults.
Carry snacks, water, and a small first-aid kit at all times.
Many attractions offer discounted family tickets — ask at the ticket window.