Nevşehir is the gateway to Cappadocia, one of the world's most extraordinary landscapes, where millennia of volcanic eruptions and erosion sculpted a dreamlike terrain of fairy chimneys, cave dwellings, and underground cities. The province combines UNESCO World Heritage rock churches, ancient underground cities, and world-famous hot air balloon flights over surreal valleys.
Best souvenirs
Authentic items worth bringing home.
Avanos red clay pottery
Price: ₺200–2,000 (~$5.80–$58) depending on size
Where: Avanos pottery workshops; ask to watch the potter at work before buying
Cappadocian wine (Öküzgözü/Emir)
Price: ₺300–800/bottle (~$9–$23)
Where: Kocabağ and Turasan wineries in Ürgüp; wine shops on Cumhuriyet Cad., Ürgüp
Hand-woven carpet or kilim
Price: ₺2,000–50,000+ (~$58–$1,450+)
Where: Göreme and Ürgüp carpet shops; quality varies widely — shop around
Onyx stone objects (bowls, candleholders)
Price: ₺200–1,500 (~$5.80–$43)
Where: Dedicated onyx shops near Göreme Open Air Museum and in Ürgüp
Evil eye (nazar boncuğu)
Price: ₺30–300 (~$0.90–$8.70)
Where: Every souvenir shop; glass nazar items made in nearby towns
Dried apricots, figs, and nuts
Price: ₺150–400/kg (~$4.35–$11.60)
Where: Göreme Thursday market and Nevşehir Saturday bazaar
Turkish delight (lokum)
Price: ₺150–400/250g (~$4.35–$11.60)
Where: Specialty confectionery shops in Göreme and Ürgüp
Tarhana (soup base) and spice mixes
Price: ₺50–200 (~$1.45–$5.80)
Where: Nevşehir bazaar and market stalls
Traditional markets
Where locals shop and travellers find treasures.
Göreme Thursday Market
Fresh produce, local cheeses, dried fruit and nuts, village breads
Where: Göreme village square
Hours: Thursday 07:00–14:00
Nevşehir Saturday Bazaar
Best regional dried fruits, spices, olives, and seasonal produce; authentic and tourist-free
Where: Nevşehir City Centre
Hours: Saturday 07:00–15:00
Ürgüp Wednesday Market
Village produce, honey, cheese, textiles, local wine grapes (in autumn)
Where: Ürgüp Town Centre
Hours: Wednesday 07:00–14:00