Alabama is a Deep South state rich in civil rights history, space exploration heritage, Gulf Coast beaches, and some of the South's finest barbecue. From Birmingham's Renaissance to Huntsville's NASA legacy, and from the Civil Rights landmarks of Selma and Montgomery to the white-sand beaches of Gulf Shores, Alabama offers a profoundly American story told across diverse landscapes.
Luxury hotels
Five-star and palace properties.
Grand Hotel Marriott Resort, Golf Club & Spa
Alabama's most storied grand resort on Mobile Bay's Eastern Shore, operating since 1847. Forty-five holes of championship golf, a world-class spa, multiple restaurants, marina, and bayfront setting. A genuine Southern luxury institution.
Grand Bohemian Hotel Mountain Brook
Birmingham's premier boutique luxury hotel with an extraordinary art collection, curated decor, and the elegant Veranda restaurant. Located near Mountain Brook Village's luxury shopping.
Battle House Renaissance Mobile Hotel & Spa
Mobile's landmark luxury hotel in a magnificently restored 1852 building. The spa, grand ballrooms, and upscale dining make it the city's most refined address.
Fine dining
Michelin-starred and chef-driven restaurants.
Highlands Bar and Grill
James Beard Award-winning chef Frank Stitt's masterwork — refined New American cuisine with French technique and local Alabama ingredients in an intimate Birmingham dining room.
Cotton Row Restaurant
Huntsville's finest dining in a lovingly restored 1800s cotton warehouse. New American cuisine with seasonal Alabama ingredients; extensive wine list.
Bottega Restaurant
Frank Stitt's upscale Italian showcase with house-made pasta, wood-fired dishes, and an Italian-focused wine list. Birmingham's most romantic dinner destination.
Exclusive experiences
Bespoke and once-in-a-lifetime activities.
Private Civil Rights Historical Tour
A private guided tour of Birmingham's Civil Rights District, 16th Street Baptist Church, and the Birmingham Civil Rights Institute with a licensed historian guide.
Muscle Shoals Recording Studio VIP Session
FAME Recording Studios offers private sessions for musicians and enthusiasts in the historic studios where Aretha Franklin and Wilson Pickett recorded landmark albums.
Barber Motorsports Track Experience
Barber Motorsports Park offers driving experiences on the 2.38-mile track including road car lapping and high-performance driving instruction.
Gulf Deep-Sea Fishing Charter
Half-day to full-day private charters departing from Orange Beach Marina for yellowfin tuna, mahi-mahi, red snapper, and marlin in the Gulf of Mexico.
Private Plane Tour — Alabama Civil Rights Trail
Aerial overview of the Civil Rights Trail from Birmingham to Selma to Montgomery with a licensed pilot; dramatic aerial perspective of the Edmund Pettus Bridge.
Spas & wellness
World-class spa retreats and treatments.
Wellbrook Spa at Grand Hotel
Full-service destination spa at the Grand Hotel on Mobile Bay offering Southern-inspired treatments including the Alabama Clay facial and Gulf Coast seaweed body wrap.
Spa at Battle House Mobile
Upscale hotel spa in Mobile's landmark Battle House hotel; massages, facials, and body treatments in a sophisticated setting.
Spa at Renaissance Ross Bridge
Full-service golf resort spa near Birmingham with hydrotherapy, couples' suite, and stone massage programs.
Luxury transport
Travel in style.