Open Travel Guide
Shopping in Kochi

Kochi Shopping Guide 2026

Kochi's retail map: authentic souvenirs, the districts that suit them, and the tourist traps to skip.

Kochi Prefecture occupies the southern face of Shikoku island, where the Pacific Ocean meets rugged mountain wilderness. The capital city of Kochi preserves one of Japan's twelve original feudal castles while serving as the birthplace of Sakamoto Ryoma, the revolutionary who helped end the samurai era. Kochi's remote geography has kept its culture fiercely independent and its natural landscapes largely unspoiled, from the crystal-clear Shimanto River to the dramatic sea cliffs of Cape Ashizuri.

Best souvenirs

Authentic items worth bringing home.

Souvenir

Katsuobushi (dried bonito flakes) — Kochi produces Japan's finest; vacuum-packed for travel at Obiyamachi shops

Souvenir

Tosa washi paper products (Ino Town) — notebooks, postcards, handmade lamp shades

Souvenir

Tosa sake (nihonshu) — miniature bottles at 300ml–720ml; Tosa Sake Selection shop has all 20 local breweries

Souvenir

Yuzu and sudachi citrus products — jams, ponzu, dried peel, citrus chocolates

Souvenir

Sakamoto Ryoma memorabilia — figurines, books, phone cases

Souvenir

Tosa coral jewelry — Kochi is Japan's largest producer of red coral from the Pacific

Souvenir

Tosa shamo fighting cock merchandise (pottery figurines)

Traditional markets

Where locals shop and travellers find treasures.

Market

Sunday Kochi Yoichi Market

Where: Otesuji Street

Hours: Every Sunday 8:00–15:00

Market

Hirome Market

Where: Obiyamachi

Hours: Daily 8:00–23:00